We’re looking for a strategic, results-oriented leader to join Scribd and lead the teams driving the company’s performance marketing efforts. As the Director of Performance Marketing, you’ll be responsible for driving the development and execution of our paid acquisition strategy. The ideal candidate has a proven track record of driving customer acquisition in a high-growth company and has their finger on the pulse of the rapidly changing digital marketing landscape. The ultimate goal: build the customer acquisition machine to drive profitable growth.
Responsibilities:
• Develop and implement digital performance marketing strategy, bringing a world-class knowledge of the digital marketing landscape and a deep understanding of our customer and product offering
• Utilizing data-driven insights to reallocate spend and optimize return on investment continuously
• Work closely with the product team on developing marketing technology and user experience enablers for an efficient growth pipeline
• Align marketing efforts around the biggest opportunities on our product roadmap; mobilize cross-functional teams to execute them
• Develop paid channel strategies and allocate budgets across channels to drive growth
• Lead the team of channel owners to drive best-in-class execution across channels, including Paid Social, SEM, Affiliate, Influencer, and other channels
• Test new and emerging channels, with the aim to capitalize on unseized market opportunities
• Partner with Brand and Creative teams to produce effective and brand-aligned creative assets that utilize best-in-class paid marketing creative tactics to drive strong engagement and conversion
• Lead and inspire a team of growth marketers, providing guidance and fostering a culture of learning and performance
• Collaborate with cross-functional teams (Brand, Product and Analytics) to ensure cohesive execution of growth strategies
Qualifications:
• 7+ years of experience leading performance marketing teams, managing 8-figure annual budgets at a B2C company
• Deep level of specialization with SEM and other direct response channels, with hands-on experience running campaigns and developing strategies
• World-class understanding of best practices within the digital marketing space, including paid social, SEM, affiliate, and influencer channels
• Proven success in a leadership role driving rapid growth over a multi-year period
• Solid understanding of creative best practices, and experience implementing effective processes for collaboration and iteration between marketing buying and creative teams
• Strong command of marketing unit economics, incrementality, and financial concepts such as LTV/CACDeep understanding of marketing attribution and incrementality.
• Experience with Media Mix Modeling (MMM) is a plus
• Analytical mindset with the ability to interpret and apply data insights
• Excellent communication and collaboration skills
• Customer-obsessed mindset
At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States.
In the state of California, the reasonably expected salary range is between $150,000 [minimum salary in our lowest geographic market within California] to $242,500 [maximum salary in our highest geographic market within California].
In the United States, outside of California, the reasonably expected salary range is between $123,500 [minimum salary in our lowest US geographic market outside of California] to $230,500 [maximum salary in our highest US geographic market outside of California].
In Canada, the reasonably expected salary range is between $154,500 CAD[minimum salary in our lowest geographic market] to $228,750 CAD[maximum salary in our highest geographic market].
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