Director of Product Marketing

As our Director of Product Marketing, you’ll be responsible for research, positioning, GTM planning, sales enablement, and launch strategies for Jasper’s AI copilot. Product Marketing is highly cross-functional. You’ll be on the Marketing team, reporting directly to the VP of Marketing, but will also be a core part of the Product, Sales, and Customer Success organizations.

The role is open to candidates located in the US and can be remote within the United States.

 What you will do at Jasper

• Work with Product to define the core positioning for Jasper’s suite of products, educating the company and public on the pain points it addresses, core audience, differentiation, and more.
• Own all parts of launch planning for new products including positioning, messaging, launch components, enablement content, and customer communications.
• Develop product marketing strategies outside of launches to drive sales and adoption. Work with our Director of Enablement on effective sales materials and training approaches and work with Customer Success to identify and address areas of confusion and opportunities for expansion.
• Own the positioning and creation of product pages, sales enablement materials, and product-related content. Develop creative briefs for our creative team to build out assets for product launches and campaigns.
• Lead well-researched persona development and evolution, working closely with Product, Engineering, Design, Customer Success, Sales, and Lifecycle Marketing to develop specific and effective segments, and purchase and upgrade paths.
• Be accountable for launch metrics as well as long-term adoption and expansion goals.

What you will bring to Jasper

• 10+ years of B2B Product Marketing experience, with clear experience running positioning and outcomes-driven launch strategies.
• A history of organizing and leading cross-functional project teams toward a common goal.
• A point of view on product positioning and a clear understanding of what great looks like.
• Skills in building launch projections, measuring impact, and a general understanding of product-related data analysis.
• Experience working with product-led growth and Sales closed pipelines.
• Great project management skills including strong communication around project timelines, responsible individuals, and status.
• Experience working with both paid and freemium models is a plus.
• Great writing, design, and video skills are a plus.

Compensation Range

At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range offered for this role is $193,000-$241,000. Compensation may vary based on relevant experience, skills, competencies, and certifications.

Benefits & Perks

• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
• 401(k) program with up to 2% company matching
• Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
• FlexWellness program ($1,800 annually) to help support your personal health goals
• Generous budget for home office set up
• $1,500 annual learning and development stipend
• 16 weeks of paid parental leave