As the Director of Marketing, you’ll lead the charge in crafting and executing innovative marketing plans to propel Shipwell to new heights. This role is perfect for a passionate marketing player-coach who thrives on staying ahead of the curve and achieving measurable results.

What you’ll do when you get here:

• Lead Marketing Strategy:
  • Conduct market research and competitor analysis to understand the software landscape and target audience.
  • Develop and implement comprehensive marketing plans that align with the company’s overall business goals.
  • Set marketing objectives and key performance indicators (KPIs) to measure success.
• Manage Small Marketing Team:
  • Build, lead, and motivate a high-performing marketing team, including vendors with diverse skill sets (content marketing, social media, SEO, etc.).
  • Delegate tasks effectively and provide coaching and mentorship to marketing team members.
  • Foster a collaborative and results-oriented marketing department culture.
• Drive Brand Awareness and Demand Generation:
  • Oversee the development and execution of marketing campaigns across various channels (digital, content, social media, PR) to generate brand awareness and leads.
  • Manage the marketing budget and allocate resources strategically to maximize return on investment (ROI).
  • Analyze marketing campaign performance and make data-driven decisions for continuous improvement.
• Product Marketing and Launches:
  • Develop and execute go-to-market strategies for new software products.
  • Collaborate with product development teams to ensure messaging aligns with product features and benefits.
  • Manage product positioning and messaging across all marketing materials.
• Channel/Partner Marketing:
  • Develop and oversee marketing programs specifically designed for channel partners.
  • Build and maintain strong relationships with channel partners to maximize their effectiveness in selling the software.
• Stay Ahead of the Curve:
  • Stay informed about the latest marketing trends and technologies.
  • Identify and implement innovative marketing strategies to stay ahead of the competition.
  • Continuously monitor the marketing landscape and adapt strategies as needed.
• Metrics & Reporting:
  • Track and analyze marketing campaign performance using data analytics tools.
  • Generate reports to measure marketing ROI and present findings to company leadership.
  • Use data insights to inform future marketing strategies and tactics.

What you need to have:

• BA/BS degree in communications, marketing, PR, journalism or a related field
• 9+ years experience in marketing
• 4+ years as a marketing director leading teams
• Proven success in driving impact in previous positions
• Experience leading strategy and execution of marketing campaigns
• Analytical and creative thinking
• Thorough knowledge of web analytics (Google Analytics)
• Experience using Salesforce

What is Preferred:

• Logistics industry experience

Why Shipwell:

• Enjoy working remotely with the added perk of a home office reimbursement
• Unlimited Paid Time Off (PTO)
• A robust healthcare package that includes medical, dental & vision benefits, short-term and long-term disability, AD&S coverage, and flexible/health savings accounts
• 401K program where Shipwell matches up to 4%
• A yearly learning and development budget
• Subsidized internet, cell phone, fitness, and educational reimbursements
• Virtual team-building events where fun and connection take center stage
• Join a vibrant, inclusive workplace shaped by friendly, talented individuals
• Receive a technology package, including a MacBook Pro
• Employee Recognition Program to celebrate and incentivize hard work and success!

The Salary Range for this role is between $120,000 to $160,000/year. Compensation is based on several factors, including market location, job-related knowledge, skills, and experience.