Director of Institutional Marketing  – Full Time W2

Salary Range:-
$160,000 – $190,000

 

Location:- New York, HQ. or Fully Remote (USA)

 

Overview:-

This role will deliver impactful, strategic and innovative marketing programs to facilitate customer engagement and revenue growth across our institutional business. We are seeking a seasoned B2B marketer with experience in crypto and/or financial services to help implement our marketing strategy across web, email, social, PR, ads, and events. The ideal candidate will have a good understanding of the digital asset and blockchain space. This role is remote (United States) and reports directly to the Chief Marketing Officer.

 

Responsibilities:-

  • Develop and support a cohesive marketing strategy across brand positioning, awareness, paid and earned media, and lead generation to accelerate Prometheum’s institutional sales pipeline
  • Develop relationships with leading institutional publications and work alongside our PR team to pitch content to these venues
  • Spearhead the development of marketing collateral to support the institutional team’s sales and marketing initiatives
  • Interact closely with the sales team to develop and deliver on the marketing strategies defined for the institutional line of business
  • Identify key events that Prometheum should attend and lead event marketing efforts
  • Build strong relationships with partners, vendors, and internal stakeholders

Qualifications:-

  • 7+ years experience in B2B marketing at a financial services/fintech company
  • Experience marketing crypto, digital asset, or blockchain products and services
  • Analytical skills to help track, measure and interpret success/strategy of marketing programs.
  • Knowledge and experience pitching content to and working with leading Institutional publications
  • Experience leading event marketing initiatives
  • Ability to adapt in a fast-paced, dynamic business environment with diverse priorities
  • Outstanding written and verbal communication skills, including proofreading and editing
  • Strong interpersonal skills with an ability to work well with senior management
  • Experience working in a regulated industry
  • Strong understanding of the U.S. financial markets
  • Experience with CRM tools (Salesforce, Hubspot, etc) is a plus

 

Benefits:-

  • Competitive salary based on experience
  • Excellent benefits including:- Health, Vision & Dental Insurance
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