Aircall is investing in our customers at scale by deploying a digital-led engagement strategy. We are looking for an experienced Digital CS leader to help us lead this business transformation. Your mission: drive internal efficiencies while protecting the customer experience. You will play a key part in elevating Aircall’s customer journey with a digital-led approach. Your contributions will help drive customer stickiness and engagement at scale, leveraging digital-first engagement methods (one-to-many playbooks, emails, surveys, in-app messaging, etc). We are looking for a player-coach who understands the fundamentals of product-led customer engagement and has the ability to pull global stakeholders together to deploy this critical business transformation. You will make a huge impact and be trusted to help us grow!
What you’ll do:
- Strategy Development
- Define and execute Aircall’s digital touch strategies for onboarding, adoption, nurturance and growth, leading to repeatable successes across all segments
- Identify and prioritize key initiatives to drive customer adoption, retention and growth through automation and digital strategies
- Team leadership and development
- Manage the transition of our customer base to a digital led engagement strategy
- Manage 1-2 program managers by influencing cross-functional project prioritization and KPIs
- Oversee a global team of Digital CS Managers
- Foster a customer-centric culture of innovation, continuous learning, and agility
- Establish team targets, comp structure and KPIs
- Technology and Tool Optimization
- Leverage existing tech stack to build a best in class engagement model (Totango, Gainsight PX, Salesforce)
- Work closely with Data, Operations, and Business Systems teams to influence tooling optimization and configuration requirements
- Cross functional collaboration Serve as a cross functional evangelist for our Digital strategy across global Product, Marketing, Business services and Go-to-market teams
- Work closely with the Customer Education, Product Marketing and Customer Marketing teams to build customer enablement programs based on available insights and product analytics triggers
- Collaborate cross-functionally to ensure the customer programs work synergistically with other customer touch-points from other Aircall teams like Customer Marketing, Product Marketing, and Enablement
- Document and share product feedback based on gaps in customer’s ability to be self-sufficient
- Ongoing Iteration of Digital Strategy
- Provide regular updates on the efficacy of the digital success programs, recommending and leading changes in partnership with global leadership teams
- Iterate on content flows based on increasingly available product analytics, continuing to improve the customer experience and the effectiveness of the digital enablement
- Continuously enhance the digital strategy to serve the broader customer base
- Ongoing enablement of internal teams
- Closely collaborate with GTM functions to ensure continuity across the entire customer journey
- Diversify engagement playbooks based on user personas, industry verticals and other segmentation means
What you’ll bring:
- Prior experience building one-to-many and digital touch strategies for a global SMB customer base
- Experience managing global individual contributors and front line manager
- Detail-oriented and analytical
- Self-starter who is equipped with the skills to juggle multiple initiatives and make educated decisions as to where to invest time and resources
- Versed in managing programs requiring cross-functional collaboration
- Excellent written and verbal communication skills
- Analytical mindset with ability to translate data into actionable insights
- Deep empathy for our audience / buyer personas of small business sales and support leaders
- Strong leadership, mentorship, communication and analytics skills and experience
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