Director of Customer Management & Audience Management

The Audience Management Director will be responsible for leading the strategy and execution of our audience targeting and persona development initiatives. This role requires a visionary leader with a strong analytical mindset and deep expertise in leveraging advanced technology to drive impactful marketing outcomes.

The Main Responsibilities

Targeting and Persona Strategy:

• Develop and implement a comprehensive audience targeting and persona strategy to optimize marketing efforts across various channels.
• Collaborate with cross-functional teams to align targeting strategies with overall marketing and business objectives.
• Proactively identify emerging market trends and customer behaviors, translating them into actionable insights that drive competitive advantage and innovation.

Strategic Utilization of Adobe CDP and Advanced Toolsets:

• Implement a cohesive strategy leveraging Adobe Customer Data Platform (CDP) and supplementary Adobe tools to refine and optimize audience segmentation frameworks.
• Drive advanced data-driven methodologies to bolster audience profiling, ensuring precision and alignment with overarching organizational goals.
• Champion experimentation and testing initiatives, such as A/B testing, to derive actionable insights and enhance audience engagement and conversion metrics.

Modeling Capabilities and Account Prioritization:

• Design and deploy sophisticated predictive models, empowering the organization to prioritize high-value accounts with laser focus.
• Leverage machine learning and predictive analytics to inform strategic decision-making and continuously refine targeting efforts.
• Establish a robust feedback loop to evaluate model performance and ensure alignment with overarching strategic goals.

Collaboration and Leadership:

• Lead a team of audience management professionals, providing mentorship and guidance to drive their professional growth.
• Foster a collaborative environment that encourages knowledge sharing and innovation.
• Build strong relationships with internal and external partners to ensure seamless execution of audience management initiatives.

Technical Expertise:

• Proficiency in using Salesforce and Adobe tools, including Adobe CDP.
• Expertise in SQL for querying and manipulating complex data sets.
• Strong understanding of data integration, data quality, and data governance principles.

What We Look For in a Candidate

Minimum Qualifications:

• Bachelor’s degree in Marketing, Data Science, Business, or a related field; advanced degree preferred.
• Minimum of 8-10 years of experience in audience management, customer targeting, data analysis, or related roles.
• Proven track record of developing and executing successful audience targeting strategies.
• Strong analytical and problem-solving skills with a keen attention to detail.
• Exceptional communication and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.

Preferred Qualifications:

• Experience working in the technology industry
• Data engineering experience

Compensation