Picture yourself as the Director of Growth and Marketing Operations at Eventbrite. Every day, you’re not just shaping the engine of a brand that brings people together through live experiences, but also building and expanding on the overarching global strategy.
Your Monday morning begins as always, with a fresh cup of coffee and an analytical dive into last week’s metrics. Today, you’re focused on the performance of a new B2C campaign. This isn’t just about numbers for you – it’s about aligning these data points with our broader objectives and communicating this analysis to the leadership team. You make sure the respective brand, seo, product, and performance marketing teams see the same trends and insights you’re identifying, and that they’re ready to speak to those trends in cross functional meetings.
After your analysis, you head into a brainstorming session with the content and community marketing teams. They’re buzzing with a new idea for a content program, and love the ideas you’re bringing to the table. As they lay out their vision, your mind is already at work, thinking about how to operationalize and integrate this idea into our global strategy.
Post-meeting, you sit down to draft a preliminary project plan, and make sure all the right owners are set up to run. You consider key milestones, resources, and potential external vendors, always with an eye on how this project contributes to our strategic vision. You pull up the global marketing calendar to start mapping out how this falls into our existing mix over the next quarter. As you pull people in, you’re not shy to challenge the whole team to keep the broader mission and strategy in mind as they explore the new idea, but know how to do it in a way that fosters creativity, not dampers it.
In the afternoon, you catch up with the marketing analytics team. They’ve developed a new performance monitoring dashboard, and you’re keen to see how this tool will enable real-time adjustments to our campaigns, enhancing our agility in the global market. The whole team will love their new toolset, and making sure they each are introduced to the hard work the analytics team has done in a productive way that meets their needs, is the art and science of your role you love piecing together.
Your day concludes with a strategy session with senior leadership. You’re there to update them on the special projects you’re spearheading and to discuss how these initiatives align with and drive our strategy. As you present your progress, you feel a sense of pride. You’ve taken an idea from its embryonic state, nurtured it through the planning and execution stages, and now it’s ready to make a significant impact on our global market.
As Eventbrite’s Director of Growth and Marketing Operations, each day offers new challenges and opportunities. You’re at the intersection of creativity and strategy, driving initiatives that align with our global vision. You’re not just a project manager – you’re a business leader, making decisions that shape Eventbrite’s future. This is your chance to redefine what our brand can do on a global scale.
- Orchestrate and implement the annual marketing strategy and operations that empower the marketing team to execute best-in-class programs.
- Lead the quarterly planning process, making strategic recommendations for prioritization, sequencing, and resource allocation based on data-driven insights.
- Oversee the engagement and management of external vendors, ensuring projects are executed as planned and in alignment with our global objectives.
- Evaluate and integrate cutting-edge tools and services to streamline the coordination of teams and improve marketing effectiveness.
- Collaborate with marketing analytics to develop sophisticated performance monitoring dashboards, using these to guide strategic decisions.
- Lead cross-functional special projects, aligning them with Eventbrite’s global strategy, and reporting progress to senior marketing leadership.
- Assemble and mentor a high-performing marketing operations team, fostering a culture of excellence and continuous learning.
- 12+ years of experience in marketing operations, ideally at a high-growth tech company or consultancy, with a proven track record in strategic planning and execution.
- Experience leading and influencing a global team, with a knack for fostering strong relationships across different cultures and time zones.
- Deep understanding of marketing tools such as email tools, SFDC, marketing automation, etc., and the ability to evaluate and integrate new technologies.
- Demonstrated ability to create systems and processes that drive value and efficiency for a business, informed by strong data analytics skills.
- Excellent project management experience, with a track record of leading complex, large-scale projects from conception to completion.
- Experience in both B2B and B2C (or B2B2C) settings, with the ability to adapt strategies to different market conditions and customer needs.
- Experience working with remote teams and building a team from the ground up.
- Outstanding written and verbal communication skills, with the ability to articulate complex concepts to a wide range of stakeholders.
- Proven ability to balance multiple tasks and projects, prioritize effectively, and meet deadlines in a fast-paced environment.
- Ability to lead cross-discipline teams of various levels of seniority, inspiring them to work collaboratively towards shared goals.
- Flexibility and tolerance for ambiguity, combined with the ability to make strategic decisions under uncertainty.
- Passion for live experiences and/or user of Eventbrite
- Past entrepreneurial experience working on your own startup or side project
- Knowledge of data tools (e.g., Tableau) and/or SQL
- Fun-loving attitude, and sense of humor to maintain levity on the team
- Innovation and creativity in approaching marketing strategies and operations