The Digital Marketing Specialist will play a pivotal role in growing our digital presence and building our community by driving innovative and data-driven digital strategies. This role involves creating compelling multi-media digital content and leading digital marketing campaigns that enhance our Delivery Associate’s visibility and align with our core values.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to enhance DA’s online presence utilizing both organic and paid approaches.
  • Craft and distribute dynamic multi-format content across platforms like LinkedIn using engaging infographics, videos, and interactive media to increase audience engagement.
  • Manage day-to-day operations with marketing agencies and freelancers, ensuring the success and alignment of marketing campaigns with DA’s strategic goals.
  • Employ advanced tools like HubSpot for campaign and customer journey management and Google Ads for precise audience targeting.
  • Develop regular campaign performance reports, leveraging data insights to influence strategies and improve outcomes.
  • Collaborate cross-functionally to produce and promote thought leadership content that reflects DA’s mission and impact in the social sector.
  • Monitor digital channels rigorously, adjusting strategies in real time to ensure optimal performance and alignment with industry trends.

Mindsets.

We work well with people who are:

  • Adaptable: Public sector work is dynamic. Our people are, too.
  • Analytical: We identify, dissect, and solve complex problems.
  • Accountable: We are a remote team. We work collaboratively but self-sufficiently; oversight is often minimal.
  • Driven: Our work is important, so it’s important we do it well.
  • Curious: We never stop learning from our clients, colleagues, and partners.
  • Collaborative: We are flexible, thoughtful and team players

Skills and Experience Required:

  • 3-5 years of experience in digital marketing with a proven track record in managing successful digital campaigns.
  • Bachelor’s degree in marketing, Communications, Journalism, or a related field.
  • Strong understanding of SEO, content management, and social media strategies.
  • Strong proficiency with digital marketing tools and platforms (HubSpot, Google Ads, LinkedIn Ads).
  • Proficient in creative tools to create visual content, including Canva.
  • Exceptional analytical skills to gauge campaign effectiveness and adapt strategies accordingly.
  • Creative and innovative thinker with strong problem-solving abilities and a drive to achieve measurable results.
  • Only Candidates with authorization to work in USA will be considered.
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