Digital Marketing Manager – B2B Demand Generation

We’re looking for a results-driven Digital Marketing Manager – B2B Demand Generation to join our marketing team and lead all digital marketing initiatives across paid and organic channels.  This role is critical to our growth, requiring a hybrid marketer who can think strategically and execute flawlessly. You’ll shape how our brand shows up across digital channels while driving measurable pipeline and revenue impact.

You’ll be responsible for planning, managing, and optimizing digital channels—including paid search, paid social, SEO, and website performance—with a strong focus on budget modeling, analytics, and funnel optimization. The ideal candidate is a data-driven growth marketer who thrives on experimentation and knows how to align marketing strategy with sales outcomes.

You Will:

• Own and manage all paid media campaigns across platforms including Google Ads, LinkedIn, Meta, Reddit, and others.
• Build and execute a comprehensive yearly paid media plan, including budget modeling, pipeline forecasting, and performance tracking.
• Continuously optimize campaigns for CAC, ROAS, and pipeline impact using rigorous A/B testing, segmentation, and performance analysis.
• Identify and test emerging channels to uncover new opportunities for growth and reach target audiences in innovative ways.
• Own and operate funnel analytics across the customer journey using tools like Google Analytics, Tableau, Posthog, and Hubspot.
• Define and monitor performance metrics such as MQLs, SQLs, CAC, LTV/CAC, ROAS, and pipeline velocity.
• Deliver insights that inform strategy, improve conversion rates, and support revenue forecasting.
• Lead organic digital initiatives including SEO, content distribution, website optimization, and lifecycle marketing.
• Collaborate with the content and product marketing teams to align messaging and drive traffic that converts.
• Plan and execute multi-touch ABM campaigns using tools such as HubSpot, Influ2 or similar.
• Partner with Sales and RevOps to identify and target high-value accounts, driving measurable engagement and conversion.
• Manage marketing automation and CRM integrations, primarily with HubSpot and Salesforce.
• Ensure accurate attribution, lead tracking, and reporting through clean data practices and platform alignment.
• Work closely with Sales, RevOps, Product Marketing, and other GTM teams to align digital marketing with business goals.
• Manage external agencies, freelancers, and platform vendors as needed to support campaign execution and optimization.

You Have:

• 5+ years of experience in digital marketing or growth marketing, primarily in a B2B SaaS environment.
• Proven success in managing multi-channel paid campaigns and driving measurable revenue outcomes.
• Expert-level proficiency with analytics tools (e.g., Google Analytics,Posthog, Tableau) and ability to translate data into strategy.
• Strong experience with paid media budget modeling, yearly planning, and performance forecasting.
• Hands-on experience with HubSpot and Salesforce for campaign execution and CRM alignment.
• Demonstrated success in developing and executing ABM strategies.
• High analytical capability with a test-and-learn approach to digital strategy.
• Excellent project management and cross-functional collaboration skills.
• Adaptability in a fast-paced, dynamic environment with shifting priorities.

Nice to Have:

• Familiarity with attribution modeling tools or custom multi-touch attribution frameworks.
• Experience with SLG strategies as well as product-led growth (PLG) strategies
• Knowledge of website CRO tools like Hotjar, Optimizely, or VWO.