Digital Marketing Manager

As our new Digital Marketing Manager, you’ll have the opportunity to:

You’ll be involved in planning and developing creative marketing campaigns to drive customer engagement and business growth.
Develop and implement multi-channel digital marketing campaigns (SEO, PPC, Social Media, Affiliate Marketing, Display Advertising and E-Mail-Marketing) to drive customer acquisition and engagement.
Work closely with internal and external group stakeholders understanding consumer (behaviour) trends and defining unique value propositions with a customer-centric approach.
Manage and optimize paid media campaigns, ensuring efficient budget allocation and performance tracking to maximize ROI.
Mange the SEO strategy by working with content and technical teams to improve organic search performance and visibility.
Collaborate with content, design, and CRM teams to create engaging and localized marketing materials tailored to the sports-betting interested audience.
Leverage data analytics and insights to drive campaign optimization, conversion rate improvements and personalization strategies.
Establish strong working relationships with teams across DAZN & DAZN Bet to identify new revenue streams and opportunities to improve overall customer experience.
Analyse and monitor business/market trends to define new growth opportunities in alignment with senior management.

Experienced professional with minimum 3+ years’ experience in digital marketing – preferably within the sports-entertainment or gaming/betting industry.
Proven experience in Performance Marketing and Paid Media with strong understanding of consumer/sports-fan behaviour.
Comfortable working in a fast-paced, dynamic and international environment with a strong data-driven mindset.
Someone with passion for sport, in particular football, with a deep understanding of what it means to be a fan across multiple sports.
Comfortable with high-level, strategic thinking, and hands-on implementation, with close attention to detail.
Smart, creative and bold, but at the same time highly data-driven and analytical individual to evaluate marketing campaigns and drive business growth.
Knowledge of operating in gambling-regulated markets is beneficial: local gambling regulations, advertisement restrictions and marketing possibilities.
Detail-oriented mindset with strong written and oral communication skills in English language. German is a plus.