he Customer Advocacy Manager is responsible for the execution of key programs that identify, nurture, and elevate champion customers from all industries, solutions, and geographies. These programs include the customer reference program, managing peer review sites, assisting with group reference calls and virtual and in-person events, and managing the internal processes and workflows that support these initiatives.
What You’ll Do
- Partner with Sales and Customer Success teams to identify top reference accounts
- Match current customer champions with prospects to facilitate knowledge sharing and influence
- Maintain a current and accurate customer reference database
- Drive the process for highlighting customers in virtual and in-person events
- Manage multiple schedules and deliverables with the marketing team
- Expand Workiva’s presence on peer-to-peer review platforms, including G2, with potential to add others
- Build relationships with Workiva customers and collaborate with internal teams, including Customer Success, Marketing, and Sales
- Manage requests from other teams for customer involvement in particular projects or events
- Assist with other Customer Advocacy programs such as the Customer Advisory Board, Customer Stories, and Customer Awards as needed
What You’ll Need
Minimum Qualifications
- Undergraduate degree or equivalent combination of education and experience in a related field
- 4+ years experience in marketing, customer success, or a closely related field
Preferred Qualifications
- Experience in the disciplines of customer marketing, customer advocacy, customer experience, or value management
- Experience in B2B tech marketing, with a preference for Software as a Service (SaaS) expertise
- Excellent attention to detail and accuracy
- Proven success in building strong partnerships and relationships with key internal business partners across a global organization
- Proven ability to manage complex projects through all stages
Travel Requirements & Working Conditions
- 30% travel for customer and internal meetings
- Reliable internet access for any period of time working remotely and not in a Workiva office
How You’ll Be Rewarded
✅ Salary range in the US: $79,000.00 – $134,000.00
✅ A discretionary bonus typically paid annually
✅ Restricted Stock Units granted at time of hire
✅ 401(k) match and comprehensive employee benefits package
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