To expand our reach beyond blockchain aficionados and towards a mass-market audience, we are looking for a highly creative and organized content writer to create meaningful content for blogs, articles, product descriptions, social media, in-game events, and the company website.
Key Responsibilities:
- Design, write, edit, test, and improve content that makes our brand come to life on our platforms, including, but not limited to, landing pages, user journey messaging, email campaigns, performance marketing, in-game events, blogs, articles and other brand activations
- Conduct keyword research and competitive gap analysis to inform strategic content plays, including new content, content optimization, new content formats and innovative experiments that quickly grow traffic on relevant, high-value topics
- Perform research on an as needed basis to ensure the production of engaging content for in-game events and activities
- Ensure delivery and deployment of all communications all Company channels
- Develop content for mobile-first social campaigns for brand marketing, content marketing, in-game events and ongoing promotions
- Work autonomously and crossfunctionally with the Company’s Marketing and LiveOps teams while meeting deadlines and simultaneously unifying the Company’s overarching “voice”
- Participate in a highly iterative feedback process, taking feedback from key stakeholders and making any necessary changes quickly and adroitly
Key Requirements:
- Bachelor’s degree in communications, marketing, english, journalism, or related field
- 4+ years of proven content writing or copywriting experience
- 3+ years of experience in an advertising agency or in-house setting, concepting and writing copy for global brands
- Working knowledge of content management systems
- Excellent writing and editing skills with a corresponding professional portfolio
- Experience and interest in product storytelling and project strategy
- Proven project management experience and prioritization skills
- Communication and presentation experience
- Must be detail-oriented and analytical
- Experience working in a fast-paced environment and handle multiple projects and deadlines concurrently in a highly cross-functional organization
- Able to exercise initiative and use good judgment to make sound decisions
- Strong communication skills (both written and verbal)
- Strong planning and organizational skills, as well as problem-solving ability
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