You’ll join a growing Content & Brand team of 8 other talented marketers and be coached by the Director of Content & Brand. Here’s an overview of the role:
Lead all brand initiatives: direct and steward our brand identity to ensure cohesiveness across all customer touchpoints, including internal communications
Bring a creative vision: identify unique ways for us to build and engage our audience
Craft the stories: crafting compelling stories that simply and strongly connote the “why” behind our unique approach and product
Connect the creative with the business: create groundbreaking brand marketing that wins awards AND gets results
Build the foundation for a creative function: create the foundation and methodology for how we operationalize and scale our brand team and creative operations

Within 1 month, you will:

    • Experience a comprehensive onboarding that includes a deep dive into our teams, culture, and product
    • Get to know the rest of the Content & Brand teams, our brand voice, strategic narratives, and brand ambition
    • Understand our market and business needs, and map out the role Brand & Creative should play
    • Benchmark what our competitors are doing in PR, campaigns, and launches, and come up with strategies that beat theirs

Within 3 months, you will:

    • Bring your point of view to the team
    • Define and turn brand strategic narratives into creative campaigns across different channels
    • Prepare our first brand marketing campaign
    • Work with the rest of the marketing and leadership team to define the campaigns calendar
    • Manage the day-to-day operations and outputs of the brand team, including drafting briefs and validating deliverables

Within 6 months, you will:

    • Ensure cross-channel communications are on brand
    • Ensure that creative initiatives contribute to the goals of larger marketing and acquisition efforts
    • Measure the impact of our campaign and communication efforts through brand surveys

Within 12 months, you will:

    • Establish 360Learning as the leader in learning and pioneer of the Collaborative Learning movement
    • Prove that our brand is a key element to 360Learning’s growth with successful, repeatable campaigns and strategies

The Skills Set

    • A successful creative leader, with a minimum of 8+ years in the creative industries, working for a wide range of clients and brands, ideally agency as well as client-side, and 2 years of leadership experience
    • Passion for storytelling, copywriting, defining brand narratives, and digesting complex topics to memorable pitches and all content formats (written, video, audio) across channels (website, social, ads, in-person)
    • A strong portfolio of work of which you’re proud, as well as a few concepts that you know, could have been amazing if only they’d been made
    • Experience in coaching creative teams to help them create their best work
    • Ability to toggle between the big picture to the nitty-gritty and back, with a roll-up-the-sleeves attitude
    • Creative AND organized.
    • Good with deadlines and managing multiple projects
    • Experience in measuring brand and campaign success, comfortable with numbers and analytics
    • Fluency in French is a big plus (but not a must)
    • Enthusiasm about the idea of working in our Culture of Convexity

What We Offer

    • Compensation. Competitive salary + equity
    • Benefits/Perks. Comprehensive medical, vision and dental insurance. 401k matching after 6 months. Generous parental leave policy. Level up your skills with our very own platform. Apero with team members from around the world.
    • Balance. We offer 20 days of annual PTO + 5 days for sick leave + holidays! We are remote-friendly and promote flexible work hours.
    • Culture. We are powered through our culture called Convexity (you will hear this a lot). We are strong-believers in documenting our process, sharing continuous feedback and having low authority. Click here to envision what’s it like to join 360Learning from onboarding to ramp-up, and beyond.
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