Associate Marketing Operations Manager

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.
Thanks to products like Duo Enterprise, and Duo Workflow, customers get the benefit of AI at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier. All team members are encouraged and expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact across our global organisation.
An overview of this role
As a Marketing Campaign Operations Associate at GitLab, you’ll be the vital link between campaign strategy and execution. You’ll orchestrate marketing campaigns from concept to completion, harnessing powerful technologies that amplify our global reach. You’ll become a critical team member behind GitLab’s marketing engine, mastering our automation platforms to execute compelling customer journeys through email workflows, landing pages, and intuitive forms.
You’ll troubleshoot technical issues with agility, ensuring seamless experiences for prospects and customers alike. As you grow, you’ll develop expertise in marketing automation, system integrations, and process improvements to optimize lead to conversion through the B2B funnel. Your contributions will directly impact pipeline generation and help accelerate GitLab’s continued success.
What Youll Do
Execute end-to-end Marketo campaigns including building emails, landing pages, and forms while ensuring brand consistency and best practices
Create and manage email nurture programs, ensuring proper segmentation, personalization, and deliverability
Implement and document process improvements for campaign execution and Marketo administration
Maintain data quality and cleanliness across marketing systems by identifying and merging duplicate records, standardizing data, and researching process bugs
Develop and enforce data governance procedures to ensure data integrity within Marketo and connected systems
Assist with list management including cleansing, enriching, and uploading prospect lists
Build smart lists in Marketo to aid in geographic and account-based marketing efforts
Utilize AI tools to improve campaign execution efficiency, content personalization, and workflow automation
Collaborate with cross-functional teams to understand their marketing automation needs and implement solutions
What Youll Bring
Experience with Marketo, Iterable or similar marketing automation and email platforms (or strong willingness to learn)
Experience with Asana, GitLab or other project management platforms is a plus
Email marketing competency including knowledge of email deliverability best practices
Strong data management skills and commitment to data cleanliness and accuracy
Basic understanding of CRM systems, preferably Salesforce
Experience with HTML/CSS for email and landing page customization is a plus
Self-starter mentality with ability to learn independently through documentation and resources
Curiosity about marketing technology and AI applications in marketing
Strong spoken and written English communication skills
Alignment with GitLab’s values and commitment to working in accordance with those values
About the team
The Marketing Operations team at GitLab serves as the backbone that enables the entire marketing organization to function efficiently and effectively. Working behind the scenes, this dedicated team manages the technology stack, streamlines processes, and ensures data quality across all marketing systems. Were the problem-solvers who transform marketing ideas into executable campaigns by building the infrastructure needed for success. The team faces the exciting challenge of continuously evolving GitLab’s marketing capabilities in a fast-paced, all-remote environment where data-driven decision making is essential.
How GitLab will support you
Benefits to support your health, finances, and well-being
All remote, asynchronous work environment
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
Growth and Development Fund
Parental leave
Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you’re excited about this role, please apply and allow our recruiters to assess your application.
The base salary range for this roles listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range
$56,000$120,000 USD
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLabs policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLabs EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.