About the Company
Snowplow is an enterprise-strength event analytics platform. It does three things:
– Identifies your users, and tracks the way they engage with your website or application – Stores your users’ behavioural data in a scalable “event data warehouse” you control, entirely on your systems – Enables you to join your web analytics and
other Snowplow event data with 3rd party data sources e.g. marketing data sets (from Adwords, display networks, PPC providers), customer data sets e.g. from CRM systems like Salesforce or Hubspot, and content and catalogue platforms e.g. CMSs – Lets you plug in *any* analysis tool you wish to crunch that data, including big data toolsets (e.g. Hive, Spark, Kinesis), traditional BI tools (e.g. Tableau, Looker) and statistical and graphical tools e.g. R, Python, SPSS