About the Company
Olaplex, Inc. is a professional haircare company best known for pioneering bond-building technology that helps repair and strengthen damaged hair. Founded in 2014 in Santa Barbara, California, Olaplex quickly disrupted the beauty and salon industry with its patented chemistry that works on a molecular level to restore disulfide bonds broken by chemical, thermal, and mechanical processes.
The company first gained recognition in professional salons with its in-treatment products designed to protect and rebuild hair during chemical services like coloring and bleaching. Its hero product, Olaplex No. 3 Hair Perfector, became a global bestseller and helped expand the brand into at-home haircare, bridging the gap between professional and consumer markets. Over the years, Olaplex developed a full line of products, including shampoos, conditioners, styling products, and intensive treatments—all powered by its bond-building science.
Olaplex’s growth has been fueled by its strong community of salon professionals and devoted consumers, amplified by word-of-mouth marketing and a strong presence on social media platforms. Its minimalist product line, high efficacy, and focus on science-driven innovation have set it apart in a competitive beauty landscape.
In September 2021, Olaplex went public on the NASDAQ under the ticker OLPX, further solidifying its position as a leader in the premium haircare sector. The company has since focused on scaling its direct-to-consumer and retail presence while maintaining deep ties with professional stylists.
Today, Olaplex is recognized as one of the most innovative haircare brands in the world, with products sold in over 100 countries. Its mission remains centered on empowering both professionals and consumers to achieve healthier, stronger, and more resilient hair through science, technology, and education.