About the Company
Freshpaint is a data platform that develops software that facilitates marketing by collecting customer data. It connects the customer data from the site or app to marketing and analytics tools. It also automates tedious work so engineering can focus on the product. Freshpaint is capable of integrating marketing and analytics tools with one click.
The platform helps product, data, and growth teams set up the customer behavioral data they need to build a better product, drive engagement, and improve retention.
The company was co-founded by Michael Malis and Steven Fitzsimmons.
Customer data is the fuel that drives all modern businesses. From product analytics, to marketing, to support, to advertising, advanced data analysis in the warehouse, and even sales – customer data is the raw material for each function at a modern business.
For highly regulated businesses in healthcare, it’s always been a challenge to harness that customer data and get it to the marketing and analytics tools that require it while following patient privacy laws….until now.
Something as simple as running ads to get more users is simple for an e-commerce of software company to do. But common web analytics and advertising tools collect sensitive user identifiers and healthcare information automatically. Those same tools are not HIPAA compliant.
We provide a layer of data governance to make current web analytics tools HIPAA-compliant. For analytics, our customers can continue getting the insights they need to improve the patient experience. For marketing, Freshpaint safeguards health information while helping our customers promote access to care through popular advertising platforms like Facebook, Google, and others.
In short, we help healthcare marketers promote access to care and safeguard patient privacy at the same time. This is an important, complex problem in a massive market (healthcare is 20% of the US GDP).
Our customers manage their customer data with two offerings:
- Privacy Platform. We help healthcare providers automate their website’s + app’s HIPAA compliance, and safeguard first-party customer data across their tech stack.
- Data Activation Platform. We make it really easy for teams to activate customer data using their preferred analytics, data, and marketing tools.
We’re fully remote. If you strongly value in-person work, Freshpaint is likely not the best fit for you. Even though we don’t care where you’re located, we need employees to be based in the US. Many of our team is concentrated in various metro areas like SF or NYC.
To balance out our remote-ness, we gather the team 2-4 times per year for offsites. We’ve been to Greece, Jackson Hole, Cabo, Santa Fe, and California wine country in the recent past.
We’re backed by leading investors including Y-Combinator, Intel Capital, and angel investors like the Head of Data from Slack, Head of Data at LinkedIn, and more.