Alo Yoga

About the Company

Alo Yoga is an American athletic apparel retailer headquartered in Los Angeles. It was founded in 2007 by Danny Harris and Marco DeGeorge.

Alo Yoga was founded in 2007 in Los Angeles by Danny Harris and Marco DeGeorge, childhood friends who had become interested in yoga as a treatment for anxiety and a back injury respectively.^[1] The name stands for “air, land, and ocean”.^[1] The brand rose to prominence when celebrities who received free products such as Kendall Jenner, Hailey Bieber, and Bella Hadid wore Alo in paparazzi photographs.^[2][3]

Alo’s headquarters in Beverly Hills feature yoga studios, gyms, and other amenities.^[2][3] As of October 2023, the company has more than 50 brick-and-mortar stores (which it calls “sanctuaries”), which feature yoga studios and cafés.^[4][5]

Alo has expanded beyond athletic wear. A skincare brand, Alo Glow System, was launched in December 2020.^[6] At New York Fashion Week in September 2022, Alo introduced the Aspen Collection, a luxury line of ski wear and non-fungible tokens.^[7] The company began selling sneakers in May 2023.^[8] Its next luxury line, the Alo Atelier formalwear collection, was launched in October 2023.^[9]

Alo promotes mindfulness and posts images of yoga practitioners on its Instagram page.^[2] The company became the “official wellness partner” of New York Fashion Week in September 2021, holding yoga workshops and other events.^[10]