Vice President, Enrollment Operations

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Vice President of Enrollment Operations is a strategic and operational leader responsible for driving the effectiveness, efficiency, and quality of 2U’s enrollment operations across its Degree and Executive Education businesses. This executive oversees the full enrollment lifecycle, ensuring a seamless, high-quality experience for prospective learners and strong alignment with marketing, technology, and university partner teams.

The role focuses on organizational design, process optimization, technology integration, and team development. Success in this role will be measured by the strength, scalability, and consistency of 2U’s enrollment engine.  This role will focus on designing and guiding the overall strategy for the enrollment team and will not directly engage in recruitment or admissions activities, directly evaluate individual student recruitment or admissions staff, or directly manage recruiters or their managers.

Responsibilities Include, But Are Not Limited To:

Strategic Leadership

• Develop and deploy a scalable, data-informed enrollment strategy aligned with 2U’s goals.
• Partner with Marketing, technology, and University Partnerships to ensure tight integration between lead generation, admissions operations, and student onboarding.
• Establish the vision and roadmap for future-state enrollment systems, automation, and service models that enhance efficiency and transparency.
• Represent Enrollment as part of the company’s senior leadership team, providing insight into market dynamics, performance, and opportunities for improvement.

Operational Excellence

• Oversee enrollment operations across domestic and global teams, ensuring consistent processes, compliance, and a best-in-class learner experience.
• Drive process improvements that reduce friction and enhance quality from inquiry to registration.
• Develop policies and strategies to guide managed teams activities.
• Collaborate with Technology and Business Operations to modernize systems and integrate data across CRM, communication, and reporting platforms.
• Build strong operational alignment between Marketing, Enrollment, and Academic Operations to ensure clarity of ownership and seamless learner transitions.

Team Leadership

• Lead, mentor, and develop a large, distributed team of enrollment leaders, managers, and specialists.
• Delegate authority effectively to subordinates and their teams to execute 2U’s strategy.
• Foster a culture focused on accountability, collaboration, and continuous improvement.
• Ensure training, coaching, and professional development programs equip teams to deliver high-quality engagement with prospective learners.

Data and Insights

• Partner with Analytics, Marketing, and Finance teams to monitor funnel performance, and identify opportunities for improvement.
• Use data and insights to diagnose friction points, inform marketing and operational strategies, and improve contact quality, service and throughput.
• Support the development of shared reporting frameworks that increase visibility across the full learner acquisition funnel.

Cross-Functional Collaboration

• Partner with Marketing on lead flow, creative alignment, and campaign performance optimization.
• Collaborate with Product and University Partner teams to ensure accurate program representation and launch readiness.
• Work closely with Technology, Finance, and Analytics to improve forecasting, resource planning, and system integration.

Things That Should Be In Your Background:

• Master’s degree perferred or equivalent leadership experience.
• 10+ years of progressive leadership in enrollment, operations, or student services preferably within large, matrixed, or high-growth education environments.
• Demonstrated experience leading large teams and transforming complex processes through technology, automation, and service design.
• Proven collaborator with strong cross-functional influence and communication skills.
• Deep understanding of digital marketing, CRM systems (SalesForce), and the learner acquisition funnel.

Other Attributes That Will Help You In This Role:

• Strategic thinker who combines analytical rigor with operational execution.
• Empathetic leader who develops and empowers high-performing teams.
• Strong collaborator who drives outcomes through partnership and shared accountability.
• Passionate about expanding access to high-quality education and delivering an exceptional learner experience.

While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include:

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is ($153,300 -$193,700), with potential bonus eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.