Program Manager

Workiva is seeking a Program Manager to lead high-impact Go-To-Market (GTM) initiatives that align cross-functional teams and drive operational excellence across our revenue engine. As part of the Enterprise Program Management Office (ePMO), you will partner with leaders across Sales, Marketing, Customer & Partner Experience (CPX), Partners, Legal, Finance, Product, and Business Technology to accelerate strategic outcomes.

The ideal candidate has strong program management experience in GTM environments within a large-scale SaaS organization, communicates with clarity, thrives in ambiguity, and drives execution without relying on formal authority.

What You’ll Do

GTM Strategy & Execution

• Partner with GTM and business leaders to scope, plan, and execute programs that support growth, efficiency, and customer success

• Drive alignment and execution for initiatives such as territory planning, AI for Sales, data enrichment, customer lifecycle optimization, and enablement
• Define and refine scalable GTM processes and ensure alignment with company-wide goals and planning cycles

Program Delivery

• Develop end-to-end program structures, including operating models, processes, and cadences
• Build and manage project plans, timelines, dependencies, and risk mitigation strategies
• Track progress, resolve roadblocks, and escalate decisions when needed
• Collaborate with Business Systems, Data & Analytics, and Enablement teams to ensure operational readiness
• Report on program KPIs, status, risks, and outcomes to stakeholders

Cross-Functional Collaboration

• Facilitate coordination among Sales, Marketing, CPX, Partners, Product, and Technology teams
• Navigate ambiguity, balance competing priorities, and secure stakeholder buy-in.
• Foster a culture of collaboration, accountability, and shared ownership across GTM teams

Change Management & Enablement

• Partner on change management efforts, including communication, stakeholder alignment, and enablement
• Support documentation, training, and adoption of new tools, processes, and initiatives
• Implement best practices for scalable and repeatable GTM program execution

What You’ll Need

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Operations, or equivalent experience
• 4+ years of program or project management experience, preferably within or supporting GTM functions
• Familiarity with GTM tools and systems (e.g., Salesforce, Marketo, Gainsight)

Preferred Qualifications

• Experience working cross-functionally across Sales, Marketing, Customer teams, or Partner organizations
• Background in SaaS or B2B technology environments
• Strong communication, planning, and organizational skills
• Ability to interact confidently with senior stakeholders and executives
• Exposure to sales strategy, marketing operations, or customer lifecycle programs
• Project management certification (e.g., PMP, Agile) is a plus

Travel Requirements & Working Conditions

• Willingness to travel up to 10% for team and corporate meetings, fostering relationships and representing company interests
• Reliable internet access for any period of time working remotely, as we embrace flexible work arrangement

How You’ll Be Rewarded

✅ Salary range in the US: $128,000.00 – $205,000.00

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package